Work Experience
Marketing Executive – Marketing Mining & Finance Lead EMEA
ERM (Responsible Environmental Management) Ltd. – Dec 2021 – Present
ERM is the world’s largest advisory firm focused solely on sustainability. They work with major and junior mining companies worldwide to help them address strategic, tactical, and operational challenges through our unique combination of strategic transformation and technical delivery capabilities. As a marketing executive, I was appointed to manage the marketing for the mining sector in the EMEA and North Europe regions and organise regional and international events. I am also collaborating as a marketing designer to supervise the correct application of visual identity and branding for diverse marketing materials, not only in the mining sector.
- Design of creative marketing assets considering internal brand guidelines for the leading brand and their acquisitions
- Liaising with providers, internal business units and acquisitions to align with the brand guidelines, brand strategy and brand objectives for the delivery of proposals and events
- Management of international events for the EMEA Region; UK, Ireland, South Africa, Serbia, Poland, Kazakhstan
- Supported the management of international events for Australia and North America
- Led the Marketing Approach for the Mining Sector in the EMEA Region, creating brand and marketing strategies
- Managing and supervising Salesforce campaigns with the delegates attending the international events, reporting opportunities and face-to-face (F2F) meetings
- Creating, delivering, and managing marketing budgets for the diverse events and marketing strategies within the mining sector with stakeholders
- Liaising with event organisers to supervise the leading brand and acquisitions brands in stands, booths, sponsorships, and merchandising
- Organising, managing, and delivering key webinars for the renewable energy sector, briefing panellists and assisting on the day as technical support
Marketing Designer & Brand Strategist
In Novum - Jan 2022 – Present
In Novum is a small company based in Lithuania focused on distributing reliable and advanced allergen tests in the European-Baltic Market. As a Marketing Designer & Branding Specialist, I help the organisation as a brand guardian to create different assets in the marketing area. Additionally, I manage and report results regarding online and offline marketing strategies.
- Design of creative marketing assets considering internal brand guidelines for the leading brand and their product lines
- Liaising with the producer of the main line of products to ensure the branding and visual identity are aligned with its own branding and promote the correct message in B2B strategies
- Working with the head of support to help clients align the branding of the product on their websites and marketing collateral
- Website architect and SEO & content management
- Social media management for LinkedIn, Instagram, and Facebook with the application of B2B and B2C strategies
- Guardian and strategist for the brand, with ownership of visual identity, communications, and branded marketing strategies
Marketing Executive
Bulgin Limited - May 2021 – October 2021
Bulgin is a leading manufacturer of environmentally sealed connectors and components. With over 100 years of industry experience, they specialise in designing and producing waterproof electronic components.
- Creation of automated workflows in HubSpot for e-mail marketing campaigns
- Reports in Salesforce to communicate performance and lead behaviour
- SEO and PPC agency management to improve strategies and deliver results
- Preparing briefs for the graphic design area to supervise and provide creative and outstanding marketing material for internal and external communications
- Copy creation for social media, blogs, and marketing e-mail campaigns, with a solid approach to ROI and remarketing
- Brand guardian for distributor communication channels, ensuring the brand guidelines and marketing material are aligned with the brand objectives
Brand & Online Marketing Officer
Museum of Brands - June 2019 – May 2021
The Museum presents temporary exhibitions, talks, webinars, and workshops to create and debate ideas and examine the role of brands in history and the modern world. As a brand guardian and marketing officer, I was in charge of overseeing visual communication, both external and internal.
-
Guardian and strategist for the brand, with ownership of visual identity, communications, and branded marketing strategies
-
Senior Graphic Designer, with control over graphic asset production for advertising, marketing, and promotions
-
Created branded marketing and assets for 1000+ events, product launches, digital, seminars, webinars, and brand activations over three progressive years
-
Approved contributions from media agencies, photographers, designers, and volunteers for all branded and marketing activities
-
Manager of the CMS for the corporate website, liaising with host, domain, and IT support providers
-
Auditing plug-ins, code, CSS, PHP, Java, and HTML to enhance an optimal user experience
-
Optimised online marketing with deep dives into Google Analytics, Google Tag Manager, Google Ads, Google Business, Facebook, Instagram, Twitter, and LinkedIn
-
SEO optimisation for content, structure, and performance optimisation on the website, and coordination of brand content for social networks
-
Data Analyst providing accurate and efficient information from diverse communication channels, reporting mainly on Google Data Studio
-
Mailchimp and digital media via Hootsuite, and presenting visualisations to the Trustees and Board
-
AV Manager for all events, exhibitions, and museum productions
March 2018 – June 2019Venue & Brand Coordinator
September 2017 – February 2018Venue & Brand Assistant
April 2017 – September 2017Museum Assistant (Internship)